University Library at St. Cloud State University

Presenting Information Visually: Infographics

Module Checklist
  1. Learn the definition of infographics 
  2. Watch the "What Makes a Good Infographic?" video
  3. Read the infographic and three articles on Tips for Creating Infographics
  4. Explore some examples of infographics
What Makes a Good Infographic?
Free Sites for Creating Infographics
What is an Infographic?
According to Techopedia:

"An information graphic (infographic) is a visual representation of a data set or instructive material. An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text, allowing viewers to quickly grasp the essential insights the data contains."
  • Infographics have become very common on the web as a way to convey information quickly and effectively.
  • Infographics are often reposted on several sites so verifying the source of information for an infographic is important.
  • Infographics are often used in marketing for specific companies and services.
  • Infographics should always include information about their sources.
Tips for Creating Infographics
Read the following articles to learn more about making effective infographics:
  1. Let the data tell its story
  2. Determine purpose and audience
  3. Construct an engaging narrative
  4. Make complex understandable
  5. Focus on the structure first
  6. Wireframe, explore and iterate
  7. Select the right tool for the job
  8. Choose the right visual approach
  9. Distribution and PR
  10. Treat infographics as moral acts
  1. Create a strong intro
  2. Use an attractive color scheme
  3. Create a good user interface
  4. Find up to date and credible data
  5. Make sure it's relevant - and tell a story
  6. Get to the point and keep it simple
  1. Engage the reader with an interesting title and subtitles
  2. Provide context for the data
  3. Guide the reader through the graphic in a logical flow
  4. Highlight notable findings/insights in the information
  5. Provide a sound conclusion

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