Market Share Reporter
REF HF5415.M37x Check MnPALS Catalog for Location and Availability
A compilation of market share statistics on companies, products and services, drawn from periodical sources providing a unique source of data for competitive analysis and marketing research. Indexed by SIC code, brand name, product category or company name. Most recent five years are in Reference; older editions are located in the Main Collection.
Business Source Complete
Premium full-text content and peer-reviewed business journals covering all disciplines of business, including marketing, management, accounting, banking, finance and more.
Doing market research in Business Source Complete:
To find market reports for a particular industry, do a search for that industry (for example, "airline industry"). When your search results appear, scroll down the webpage a bit and look to the left side of the page. You'll see a box labeled "Source Types." Choose "Market Research Reports" (if this option doesn't appear, click "Show More," then choose Market Research Reports from the subsquent menu. BSP's Market Research Reports are from a variety of reputable sources, including official industry trade journals and
REF HF5415.M37x Check MnPALS Catalog for Location and Availability
A compilation of market share statistics on companies, products and services, drawn from periodical sources providing a unique source of data for competitive analysis and marketing research. Indexed by SIC code, brand name, product category or company name. Most recent five years are in Reference; older editions are located in the Main Collection.
Business Source Complete
Premium full-text content and peer-reviewed business journals covering all disciplines of business, including marketing, management, accounting, banking, finance and more.
Doing market research in Business Source Complete:
To find market reports for a particular industry, do a search for that industry (for example, "airline industry"). When your search results appear, scroll down the webpage a bit and look to the left side of the page. You'll see a box labeled "Source Types." Choose "Market Research Reports" (if this option doesn't appear, click "Show More," then choose Market Research Reports from the subsquent menu. BSP's Market Research Reports are from a variety of reputable sources, including official industry trade journals and
Business Source Premier
Premium full-text content and peer-reviewed business journals covering all disciplines of business, including marketing, management, accounting, banking, finance and more.
PsycINFO
PsycINFO is the premier source for finding scholarly articles and other information relating to all aspects of psychology and related fields.
While not a business database, PsycINFO has a huge amount of information and resources on the psychology of marketing and related aspects, including: consumer behavior and satisfaction; brand names and preferences; public relations; product design; advertising; and much more.
Blackwell Encyclopedic Dictionary of Marketing
Written by faculty at the Manchester (UK) School of Management, this title provides definitions and essays on core terms and concepts for marketing. Most entries include a bibliography for further research.
Advertising Red Books: Advertisers / Business Classifications
REF HF 5805 .S7 [year]
Check MnPALS Catalog for Location and Availability Formerly known as the Standard Directory of Advertisers. Lists companies that advertise by product, along with contact information for each company and the names of the persons at each company responsible for decisionmaking on advertising and marketing for the company.
Advertising Red Books: Agencies
REF HF 5805 .S72x [year]
Check MnPALS Catalog for Location and Availability An index of advertising agencies by agency name, type, personnel, and location. Each entry includes a list of accounts held and a list (where applicable) of the sort of advertising in which the agency specializes (for example, "Seniors Market," "Production (Ad, Film, Broadcast," "E-commerce").
Michael Gorman
Associate Professor, Research Librarian
MC 140F
(320) 308-2028
msgorman@stcloudstate.edu
Strategic Business Insights: VALS Segments
Developed by SRI Consulting/Business Intelligence, VALS(tm) "identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior." SCSU does not subscribe to GeoVALS, displaying the statistical relationship between VALS charateristics and geographic statistics, but the understanding of VALS characteristics can be valuable in consumer research.
U.S. Census Bureau
The Census Bureau's mission is to serve as the leading source of quality data about the nation's people and economy.
American FactFinder
Tables and maps of most recent demographic and economic data for all geographies including the U.S., states, counties, cities, towns, American Indian reservations, metropolitan areas, zip codes, census tracts, blocks, and more. Produced by the US Census Bureau.
American Community Survey
Provides up-to-date statistical summaries based on US Census data for states, selected cities(with populations greater than 65,000) and counties.
KnowThis.com
"A knowledge source for marketing since 1998." Information on marketing plan writing, tutorials, a blog, and links to other online marketing resources.
"A knowledge source for marketing since 1998." Information on marketing plan writing, tutorials, a blog, and links to other online marketing resources.
